Uncovering Mexico
Jeremy Schwartz is the Mexico correspondent for Cox Newspapers. He is based in Mexico City.What's on this page?
The entry titled "Mexico sees Austin as a 'Texas oasis'."
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Home > Uncovering Mexico > Archives > 2008 > May > 05 > Entry
Mexico sees Austin as a ‘Texas oasis’
Austin dominated the cover of this Sunday’s travel section in the Reforma newspaper, one of the nation’s two leading dailies. Under a banner headline proclaiming Austin “the Texas secret,” Mexico City’s movers and shakers were treated to pictures of Austin’s skyline and the Texas Capitol. The accompanying article spent a good bit of time trying to explain to Mexican readers just what “Keep it Weird” means: “It’s hard to translate it literally into Spanish,” the article read. “It means a kind of uniqueness more than strangeness.”
Mexicans learn that Austin is “flooded with an atmosphere of peace and love” and are urged to hit South Congress for some Amy’s Ice Cream and Jo’s Coffee Shop, “which is distinguished by it ‘easy going’ atmosphere as the Texans would say.” Other points of interest mentioned in the article include Barton Springs pool and the Umlauf Sculpture Garden, as well as Shady Grove restaurant and Emo’s nightclub. Potential visitors are also told not to miss the delights on “Sexta Avenida.”
Direct travel between Austin and Mexico is increasing. Aeromexico has daily flights between the Mexican capital and the Texan capital, and Viva Aerobus just last week began flights to Monterrey and Cancun. It seems Mexicans are learning there’s more to Texas than San Antonio, Dallas and Houston.
Comments
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By Roberto Hernandez
May 6, 2008 11:35 AM | Link to this
Today it was announced that Aeromexico will stop its direct flight Austin-Mexico City on June. This is really sad because this flight was a great option and saved a lot of time compared on going through Houston.
By Jeremy Schwartz
May 7, 2008 1:20 PM | Link to this
Agreed Roberto - that flight was extremely helpful for anyone who does a lot of traveling between the capitals, and as you say, quick. Hopefully it is more a reflection of tough times in the airline industry and ballooning fuel costs than a weakening in Austin and Mexico’s relationship. Aeromexico has gone through some tough times especially. There are still the Mexicana options to San Antonio though…
By frank bowers
May 9, 2008 3:33 PM | Link to this
It is okay with me at least we do not have the check the wheel wells for the illegals that come on the planes. The mayor in Mexico City did not tell them which coyote to get to bring them here either he is slipping he wasted a lot of paper and air time with out any end results in income for himself. Frank
By Tania Lara
May 15, 2008 3:36 PM | Link to this
Frank,
Sorry, we were talking about airlines not undocumented people. Sorry to tell you this but Mexico is more than undocumented people as the US is something else than racists like you.
By Erick De La Fuente
May 24, 2008 7:06 PM | Link to this
Taking up again the subject… Nowadays we can perceive an interesting trend on how low cost airlines are growing. Without counting on a physically dominant infrastructure, as in the case of Mexicana or Aeromexico, these airlines have achieved to penetrate important markets like Mexico, where their share of market: 30% of the aerial business in this country, is gained mainly thanks to the use of technology. These facts among others, allow Mexican airlines to focus their sights on new travel hot spots like Austin.
By Erick De La Fuente
May 26, 2008 8:12 PM | Link to this
Taking up again the subject… Nowadays we can perceive an interesting trend on how low cost airlines are growing. Without counting on a physically dominant infrastructure, as in the case of Mexicana or Aeromexico, these airlines have achieved to penetrate important markets like Mexico, where their share of market: 30% of the aerial business in this country, is gained mainly thanks to the use of technology. These facts among others, allow Mexican airlines to focus their sights on new travel hot spots like Austin.