Uncovering Mexico
Jeremy Schwartz is the Mexico correspondent for Cox Newspapers. He is based in Mexico City.What's on this page?
All the entries posted on May 05, 2008.
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Home > Uncovering Mexico > Archives > 2008 > May > 05
Monday, May 5, 2008
Mexico sees Austin as a ‘Texas oasis’
Austin dominated the cover of this Sunday’s travel section in the Reforma newspaper, one of the nation’s two leading dailies. Under a banner headline proclaiming Austin “the Texas secret,” Mexico City’s movers and shakers were treated to pictures of Austin’s skyline and the Texas Capitol. The accompanying article spent a good bit of time trying to explain to Mexican readers just what “Keep it Weird” means: “It’s hard to translate it literally into Spanish,” the article read. “It means a kind of uniqueness more than strangeness.”
Mexicans learn that Austin is “flooded with an atmosphere of peace and love” and are urged to hit South Congress for some Amy’s Ice Cream and Jo’s Coffee Shop, “which is distinguished by it ‘easy going’ atmosphere as the Texans would say.” Other points of interest mentioned in the article include Barton Springs pool and the Umlauf Sculpture Garden, as well as Shady Grove restaurant and Emo’s nightclub. Potential visitors are also told not to miss the delights on “Sexta Avenida.”
Direct travel between Austin and Mexico is increasing. Aeromexico has daily flights between the Mexican capital and the Texan capital, and Viva Aerobus just last week began flights to Monterrey and Cancun. It seems Mexicans are learning there’s more to Texas than San Antonio, Dallas and Houston.