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All the entries posted on July 29, 2008.
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Tuesday, July 29, 2008
Television views somewhat more prepared for the DTV transition
Nielsen Co. is a little more optimistic that television viewers are getting ready for the transition from analog to digital television signals, the research and polling company said today.
As the Feb. 17, 2009 deadline approaches for the changeover by broadcast television stations, Nielsen finds households are “somewhat more prepared” for the cutoff of analog television.
In January, when it did its first survey, Nielsen found 10.5 percent of households nationally would have no operable television in the digital world. Its survey in July showed that figure dropping to 9.3 percent.
In addition, in July, Nielsen found that 20.9 percent of sample households had at least one TV set that would not work after the transition date. In January, that figure was 23 percent.
Sounds like there are still a lot of viewers out there who may not be viewing anything on Feb. 17 next year.
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Dell gears up for back to school and the holidays
Dell launched three new home computers today, including twist on the traditional desktop and a notebook designed with students in mind.
The announcement comes as Dell starts to ramp up its releases for the second half of the year, which includes back-to-school and holiday shopping.
Dell started online sales of its new Studio Hybrid model today. The oval-shaped PC is 80 percent smaller than most other small desktop towers and uses 70 percent less energy, the company said.
The Hybrid, which starts at $499, comes in six colors. Customers also can replace the plastic case with more environmentally-friendly bamboo for an additional $150. It will show up in stores later this fall.
Dell also added two models to its Inspiron line of home computers. The Inspiron 13, a 13-inch laptop, weighs less than five pounds and is targeted at students. A $699 version of the notebook will go on sale next week at Wal-Mart stores, and it will be available online later in August.
The Inspiron 518, a gloss-black desktop designed for home use, starts at $349 and is available immediately online.