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All the entries posted on April 29, 2008.
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Home > Plugged In > Archives > 2008 > April > 29
Tuesday, April 29, 2008
MacBook Air Ad Parody: How much fits in that envelope?
Apple has turned making fun of the competition into an art form through its “I’m a Mac, and I’m a PC” ads. Now this clip attracting thousands of views on YouTube today seeks a little revenge, promoting the ThinkPad X300 from Lenovo.
“Not funny, Lenovo” says Fake Steve. No official comment yet from Lenovo.
UPDATE - Wednesday, April 30, 2008:
The clip has now been viewed more than 270,000 times and Lenovo is answering questions:
“It’s not part of an ad campaign we’re planning to run,” spokesman Ray Gorman says. “But yes, we did create it. … We put this video together to show the differences between our new ThinkPad X300 and the competitive product, but basically it was produced by us for our annual employee kickoff meetings that we hold around the world and really was intended only for the use of our internal audience. Just for the amusement and enjoyment of employees.”
Hard to keep things internal these days.