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Home > Plugged In > Archives > 2008 > April > 22 > Entry
Generation Y takes the lead in mobile banking
By Steve Pounds | Tuesday, April 22, 2008, 05:14 PM
Most bank patrons aren’t keen on mobile banking but Generation Y has begun to adopt it in greater numbers.
A survey for IBM by Opinion Research Group says 89 percent of the general population hasn’t tried making a mobile banking transaction while 21 percent of those in the 18 to 34 age group have used their cell phones for banking.
Today, mobile transactions are about the same as online transactions — checking your balance, moving money between accounts and setting up automatic bill payment. At some points, phones will function like credit- and debit-cards at cash registers but not yet.
Nine out of the top 10 banks offer mobile banking, but consumers are concerned about the loss of personal information. I think I’ll let this trend build for awhile before I jump in.
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