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Home > Plugged In > Archives > 2008 > April > 07 > Entry
Sprint brings Smallville’s Supergirl to the small screen
The CW network thinks Supergirl from the Smallville series could make it big on the small screen.
Confused?
The CW is writing a series of “mobisodes” for broadcast on Sprint cellular phones with the Supergirl character. It’s part of Sprint’s advertising deal as Smallville’s sponsor.
Below is Laura Vandervoort, who plays Clark Kent’s teenaged cousin.
It’s the second time that Sprint has broadcast mobisodes based on a Smallville character. Last year, a mini-series with Green Arrow got the highest rating of all of Sprint’s entertainment offerings.
Mediaweek.com gives a perfectly good reason for all this interest in broadcasting a unique series on mobile phones. As many as 10 percent of cell phone users watch videos on the fly. That translates into an estimated 35 million people in the U.S.
That’s a lot of eyes.
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