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Home > Plugged In > Archives > 2008 > March > 26 > Entry
Google offers search-within-a-search function, wants TV white space
In its quest to take over the digital world, Google has begun a search-within-a-search function that will bring up sites for competing companies in secondary searches.
The change has the effect of continuing a search, thereby moving additional advertising revenue to Google from those searches. But it also may take the user off the original site.
Separately, Google is again pushing the use of unlicensed, unused airwaves known as TV “white space” for more widespead, affordable use of the Internet, the New York Times says.
Both of these ideas seems good for users. Greater search options in the first instance and more broadband access in the second. But both also offer greater revenue for Google, so let’s not give the Internet-search giant too much credit for thinking of its users first.
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