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AMD turns to tech veteran for turnaround help

Chip maker Advanced Micro Devices Inc. is turning to a longtime tech industry veteran to become its top sales and marketing officer as it tries to regain recently lost momentum.

AMD early Thursday morning named Nigel Dessau as chief marketing officer. He’ll be based in Austin and report directly to AMD CEO Hector Ruiz.

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Dessau (that’s him in the photo) replaces longtime AMD sales and marketing chief Henri Richard, who left in August amid rising turmoil in the top ranks at the company.

Dessau joins AMD from Sun Microsystems, where he was senior vice president of storage marketing and senior vice president of alliances and licensing. Prior to that, he spend 19 years at IBM and also ran the marketing operations of StorageTek.

His experience may be key for AMD.

“Nigel’s customer knowledge and experience working for IBM and Sun are tremendous assets as AMD charts a new course for the industry with initiatives such as Accelerated Computing,” Dirk Meyer, AMD’s president said in a statement.

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