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For women, Internet trumps family and friends for health advice

In a sign of how integral the Web has become to daily life, women are more likely to turn to the Internet for health information than ask friends and family, a traditional source for such advice. This tidbit comes from comScore in its latest survey of all things digital.

Medical professionals are still the top source for advice, with 82 percent of women saying they pose their questions to doctors, pharmacists and other healthcare workers.

But Web sites come in at No. 2 with 60 percent, ranking above “friends, family and significant others,” a category chosen by 51 percent of those surveyed.

The survey, designed mainly to find out how women get information about birth control decisions, also found that 85 percent of women using the Internet have researched women’s health issues online and 63 percent have gone online for information about contraception.

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