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Monday, December 24, 2007

Match.com and Facebook link to expand the choices of the lovelorn

Looks like Match.com has made a match of its own.

The popular online dating site is marrying its 15 million users to the social-networking site, Facebook, with its whopping 58 million members.

The two plan to offer an online feature called “Little Black Book,” which links Facebook profiles with Match.com daters, a blog on dailytech.com says.

Facebook won’t be alienating its members this time like it did with its strategy of installing adware on members’ computers and posting their online purchases. With Black Book, users must sign up for the service.

Match.com recently launched its “Match My Friends” program. The feature allows friends and family to create a profile of a person for prospective dates. Again, it’s done with the permission of the person being profiled.

Since many people with social-networking pages are looking for love, these new features would seem to expand their chances.

They may find some of the same people on both sites. I wonder if their profiles will change from site to site.

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