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Friday, November 30, 2007

Circuit City makes a run at MySpace and Facebook

Circuit City has started a social-networking community at its CityCenter web site.

As a social-networking community, there’s no comparison to the trendy MySpace or popular Facebook sites but it has merit.

The site has a gadgets blog and forums with topics like how to pick an HD-TV and answers to technical questions such as whether a user needs an HD cable-TV service to get the optimum high-definition image.

Much of the forums read like a tech support blog on other high-tech sites, and that’s not all bad.

Any company that deals with high-tech products should have a way to reach the consumer, and this is Circuit City trying to do just that. The important thing is it doesn’t appear to be a ruse. The consumer questions sound real and the Circuit City people are clearly identified on the site.

I’m not planning on killing my Facebook page for the Circuit City site but I might check in now and again if I’m looking for an answer to a tech problem or to see what consumers are saying about a particular technology.

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