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Wednesday, November 14, 2007

Longtime cell-phone makers playing catchup

PC Magazine came out this week with its annual readers’ survey, and it’s not too surprising that Apple’s iPhone garnered the highest rating ever among phones, a 9.1 (10 is the best).

It received an even higher rating (9.6) for its music and video playback quality. You can probably hear a resounding “omigod” from the cellular industry as a whole. Many can play music. A small handful can play video. But nobody’s getting much credit for it but Apple.

The other day, Edgar Bronfman, the CEO of Warner Music Group, said mobile phone manufacturers must make their phones easier to use as music devices and move beyond ringtones “to embrace new and more imaginative products if they are to fuel growth of the $2 billion business,” according to the Financial Times.

It looks bad when the leaders of an industry get outclassed by a newbie.

By the way, that PC Magazine survey also has ratings on digital cameras, HD-TVs, MP3 players and phone and Internet services.

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