Plugged In
Stay plugged in to technology news. Cox staffers across the country and around the globe bring you breaking tech news and other high-tech tidbits and explain what it all means to you and your community -- 24 hours a day, seven days a week. Only with "Plugged In."RSS feed
What's on this page →
All the entries posted on November 07, 2007.
Commenting is open from 8 a.m. to 5 p.m. M-F
Recent entries
Home > Plugged In > Archives > 2007 > November > 07
Wednesday, November 7, 2007
HP pictures a business without cameras
Former Hewlett-Packard Co. CEO Carley Fiorina used to open her keynote speeches with a backdrop of digital images from all around the world, taken with HP digital cameras. For her and HP at the time, digital cameras were an essential part of the company’s business strategy.
No more. HP on Wednesday said it plans to outsource its camera business and shift any remaining resources to its mainstay printer business. Palo Alto, Calf.-based HP will take a $30 million charge against earnings related to the move.
HP-branded cameras won’t to disappear altogether. The company said it will continue to sell its HP-designed and -produced cameras through the end of this year. After that, it will license its name to an as-yet-unnamed partner that will sell HP-branded cameras, but who knows for how long. Either way, HP will have little to do with the business.
Permalink | |