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Home > Plugged In > Archives > 2007 > November > 05 > Entry
Games mirror Hollywood action
I was reading GameDaily Biz at www/gamedaily.com the other day and saw a report by Electronic Entertainment Design and Research on 219 retail and 187 downloadable games for Xbox 360, Wii and PS3 with an “M,” or mature rating.
The study found they had the highest reviewer scores and highest average gross sales in the U.S. even though they made up only 10 percent all U.S. games out there on the market.
In addition, think of all the pre-teens out there that live for these games. They might want to buy “M” titles but their parents probably wouldn’t be buying them for birthdays and Christmas.
But the research firm’s president, Geoffrey Zatkin, had a plausible though not particularly empirical explanation.
Gamers, especially those from the first- and second-generation, are getting older. The average gamer is 29 years old. But games don’t mirror real life. They mirror movies. And what are the most popular movies, at least for young males?
Action movies.
“We’ve been raised on a glorious tradion of Hollywood action,” Zatkin said. That means swearing, bleeding and characters with fantastic-looking bodies. What’s not to like for the teen and twentysomething male?
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